Further Notice Poster Series (project ongoing)

This poster is a proof of concept for the band Further Notice’s rebranding. This is on in a series of promotional posters advertising upcoming shows and introducing the band. the goal to to cultivate a community that love to dance all night.

Project Brief

Audience

  • Community/ local artists

  • Other Musicians

  • Camberville

  • 20s

  • Party hungry crowd

  • People that want to dance

  • Coming specifically to see the band and that kind of music

  • Student crowd

  • Live music is very communal

  • Black/ funk/ R&B soul

Imagery

  • Big heads

  • Clean visuals

  • Clear Typographic treatments

Concept

  • The band is the party

  • Live DJing-sets

  • Arbiters of the Vibe

  • Collective as opposed to a band

    • Inclusive as opposed to exclusive

  • Anti-hyper individualization - pro collective  consciousness: you are  part of the music, AI can’t touch us.

  • Don’t listen to the music, come experience it

Style

  • Vintage screen-print 2 colors

  • Modernized

Client
Further Notice

Tone

  • Friendship - feels like part of the band

  • Familiar tone

  • Community

  • Striking a balance between casual and professional

  • Mysterious/ tongue and cheek

  • Serious aesthetic

  • Cheeky language

Marketing

  • Livestream sessions

  • Collaborate with other artists as a collective - take a bite of their audience