Life is Good: Promotional Campaign Design Test

For this project, I developed a cohesive end-of-summer promotional campaign centered around a sitewide Labor Day sale. The goal was to translate a broad seasonal theme into a clear, conversion-driven visual system across multiple touchpoints, including homepage hero assets, global banners, email, and social.

I focused on establishing strong visual hierarchy and promotional clarity—ensuring key information like the offer, urgency, and promo code were immediately legible while still maintaining a warm, optimistic tone aligned with the brand. The system was designed to scale across formats, balancing consistency with responsiveness between desktop and mobile.

This project pushed me to think more deeply about e-commerce design as both a creative and performance-driven discipline, where clarity, hierarchy, and cohesion directly impact user behavior.